My process of making Product Illustrations for a (imaginary)Fitness App

1. Landing page for a new user.

Product Illustration by the author.

2. Pop-up announcement of new additions.

Product Illustration by the author.

w3. Indication of completion of daily task.

Product Illustration by the author.

Metaphors

The purpose of the app is to help the user complete their workout goal. So when the user is able to complete their workout consistently, they will feel healthy, refreshed, happy.…..basically on cloud nine. I incorporated this metaphor in all the illustrations. When the user will finish their daily workout, they might relate with the character from the illustration who is in the clouds.

Detailing

The illustrations are kept very minimal as they will be viewed on small screens as it is a mobile app. The contrast color scheme is kept across all the illustrations to ensure consistency. Even though the illustrations are metaphorical they have elements from the basic theme of fitness.

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